Write a Cold Prospecting Email to a New Shipper

Free tools:ChatGPT, Claude, Gemini
Time:2 minutes
Difficulty:Beginner

What You'll Get

A personalized cold outreach email to a prospective shipper that introduces your brokerage, references their business, and gives them a reason to respond.

The Prompt

Copy and paste this
Write a cold outreach email to [contact name] at [company name], a [industry/type of business] in [city]. I'm a freight broker specializing in [your specialties, e.g., flatbed, dry van, refrigerated]. Focus my pitch on [service reliability / competitive rates / local knowledge]. Keep it under 150 words.

Tips

Add one real detail you know about the company ("they're expanding to a new DC" or "they ship a lot of produce in summer") and ask the AI to include it — that's what makes cold emails feel personalized rather than blasted.