Create a Carrier Cold Call Script

What You'll Get

A word-for-word phone script for calling a carrier you've never spoken to before — what to say when they pick up, key questions to ask, and how to handle the most common responses.

The Prompt

Write a phone script for a freight broker cold-calling a carrier to offer a load. Load details: [equipment type, origin, destination, rate, pickup date]. Include: what to say in the first 10 seconds, 3 key questions to ask the carrier, how to respond if they say "rate's too low," and how to close if they're interested.

Tips

Include the actual rate in the prompt so the script reflects a real offer — generic placeholders don't prepare you for objections. Keep the script open on your screen until the phrasing feels natural; new brokers should practice it once before dialing.