For Freight Brokers ·
What you'll accomplish
By the end of this guide, you'll have Claude set up as a dedicated freight broker assistant that already knows your lanes, your carrier book, your rates, and your communication style. Instead of re-explaining your business every time you need an email drafted, you'll open Claude, describe what you need, and get a ready-to-send result in seconds.
What you'll need
What you should see: The Claude chat interface with a text input at the bottom. Troubleshooting: If the page is slow to load, try a different browser or clear your cache.
What you should see: A new project space with a chat interface and a "Project Knowledge" section on the right side (or accessible via Settings). Troubleshooting: If you don't see Projects, you may be on the free tier without this feature — Claude Pro unlocks Projects. Alternatively, use the "Custom Instructions" workaround described at the end of this guide.
This is the most important step. You're writing a document that tells Claude everything it needs to know about your brokerage. Open a text editor (Notepad, Notes, Google Docs) and write the following — fill in your real details:
ABOUT MY BROKERAGE:
- Name: [Your brokerage name]
- Location: [Your city, state]
- Specialties: [e.g., dry van, flatbed, reefer, LTL — what you mostly move]
- Primary lanes: [e.g., Chicago to Southeast, Texas triangle, California import freight]
- Typical commodities: [e.g., manufactured goods, food products, industrial equipment]
BUSINESS TERMS:
- Payment to carriers: [e.g., Net-30, QuickPay at 2% fee available]
- Invoicing shippers: [e.g., Net-30 standard]
- Standard rate confirmation terms: [any special terms you use]
- Insurance minimum requirements for carriers: [$1M cargo, $1M liability]
MY COMMUNICATION STYLE:
- Write all emails in a professional but direct tone
- Avoid corporate jargon — be clear and brief
- For shipper emails: friendly and solution-focused
- For carrier emails: direct and factual
- I prefer short paragraphs, not long blocks of text
COMMON EMAIL TYPES I NEED:
1. Carrier outreach for loads (I'll give you load details)
2. Shipper status updates (I'll give you load status)
3. Cold outreach to new shippers (I'll give you company info)
4. Exception/delay notifications (I'll give you the situation)
5. POD and invoice follow-ups (I'll give you the details)
6. Market rate context for shipper quotes (I'll give you rate data)
MY PREFERRED CARRIERS (optional — add if you want lane-specific suggestions):
- [Carrier name]: [lanes they run well]
What you should see: Your document appears as a piece of project knowledge that Claude will reference in every conversation within this project.
Start a new conversation within the project. Type:
"Draft a carrier outreach email. Load details: Flatbed, 44K lbs steel pipe, from Houston TX to Memphis TN, picking up this Monday, paying $2.20/mile. We need a driver with tarps."
What you should see: An email that matches your brokerage's name, tone, and style — without you explaining any of that. It should feel like a draft you'd actually send.
If the first output doesn't match your style, go back to your context document and add notes. For example:
Carrier outreach:
Draft a carrier outreach email. [Equipment type], [weight] lbs of [commodity], from [origin] to [destination], picking up [date], paying $[rate]/mile. [Any special requirements like tarps, hazmat, team driver].
Shipper status update:
Write a status update email for [shipper contact] at [company]. Load [#] picked up from [origin] at [time]. En route to [destination]. ETA [date/time]. [Any issues or notes].
Exception notification:
Write a delay notification email for [shipper]. The issue: [what happened]. Current status: [where things stand]. Resolution: [what we're doing]. New ETA: [date/time].
Market rate context:
I need to explain my rate to a shipper who's pushing back. The lane is [origin to destination], [equipment type]. Current market: [paste any rate data or describe conditions]. Write 2-3 sentences I can include in my quote email.
Cold prospecting:
Write a cold email to [name] at [company], a [type of business] in [city]. Pitch our brokerage's strengths in [specialties]. Keep it under 150 words.